I'm Giulia Marinello. For more than 15 years I have worked internationally in B2C eCommerce and digital marketing, in fashion, accessories and lifestyle. Now I help brands, local businesses and individual professionals grow online and bring artificial intelligence into their daily work.
An audit of your online store and marketplaces, Amazon included. Website best practice, user experience, funnel optimization, online wholesale and B2B set-up, CRM and personalization, customer service, and a growth plan built around your P&L.
For small and mid-size brands, local businesses and individual professionals in fashion, beauty, food and wine, hospitality, lifestyle, services and events.
Positioning, brand story and social media content that match what your customers care about.
We find where artificial intelligence (AI) saves time or sells more in your company, then set it up: workflows, prompts, tools such as Claude, ChatGPT and Gemini, and clear rules for your team.
For owners and managers who want to start with AI and need it to work.
Hands-on sessions for teams and leaders. Your people practice on their own tasks and leave with prompts and routines they can use the next day.
“I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.”
Executive leadership in eCommerce and digital growth.
I studied business and economics, then specialized in marketing and communication and in online business.
This background and my previous experience shape how I connect brand, customer and results worldwide.
My work starts with the customer: what they need and what drives their decisions. I apply the same approach to artificial intelligence. For a company, it means less time spent on repetitive tasks, savings and more resources for higher-value work. For its customers, it means a faster, more personalized experience.
Get in touch and tell me what you would like to improve. Then we set up a first call.